After a two-year absence, the Motorshow fair held this past December 3rd-11th, 2016 registered the presence of over 200,000 visitors, 43 different brands of cars, 200 expositors, 12 national previews and over 35,000 test drives.
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Alfa Romeo Giulia was the most photographed car, and on top of the list for a trial test drive. The super cars such Lamborghini and Pagani raised a lot of enthusiasm as usual. The area dedicated to “Passione Classica” (Classics Passion) was always very busy because there were cars on display which have made history. In the Motul Arena (area 48), 300 great motor sport racers competed in 30 races with the final competition dedicated to the Bettega Memorial Trophy. The winner was Elfyn Evans. There were also a lot of very interesting debates such as: marketing strategies to improve the economic recovery, the digitization of the car market, as well as meetings on economics, connectivity, innovation and new technologies. Associations of this sector were also all present with various meetings and debates. Next edition of the fair is planned from December 2nd through December 10th, 2017. Franco Boni, President of BolognaFiere: We’ve brought back to Bologna a fair that has the DNA of the Emilian Motor Valley.
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